When you’ve been in the industry for years, you experiment a lot—especially when you’re working on creating revolutionary color lines. This is something that Oligo Professionals, the Canada-based haircare line, has experienced firsthand. They spent years experimenting before they finally developed their revolutionary exothermic permanent shine hair color, CALURA! CALURA means “heat” in Italian so you know this line of 83 shades of red and coppers, with 4 high lift blondes, is hot! All shades are ammonia- and PPD-free, while infused with certified, pure organic essences like Avocado Oil, Evening Primrose Oil, Shea Butter, Pomegranate Seed Oil and a dash of keratin to create the ultimate barrier against environmental damage while adding a beautiful shine to the color! The color was engineered to gently open the cuticle to ensure the color penetrates deep within the strands for unparalleled radiance!
EXOTHERMIC TECHNOLOGY
The Calura Exothermic system is an Innovative technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature to achieve desired results. The temperature increase varies from about +4C (+7F) to about +11C (19F) opening the cuticle gently ensuring optimal dye penetration. As a Bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!
The caller exothermic system offers 3 Primary benefits:
1. Ultimate white coverage
2. Up to 5 levels of lifts
3. longer lasting fashion shades
AMMONIA AND PPD FREE
The era of ammonia-based color is coming to an end. The lingering unpleasant smell that ammonia produces in salons is a thing of the past. Calura offers a pleasant, safe and comfortable environment for an all-around positive client experience. Oligo Professionnel has created the ultimate ammonia-free hair color technology; Calura meets the needs of even the most demanding colorist while offering a gentler alkaline formula.
In addition, Calura is completely PPD free! PPD is a dye found in most permanent hair colors; it is a strong allergen that can cause mild to severe allergic reactions.
1- superior shine and conditioning
2- superior scalp comfort
3- pleasant fragrance and better air quality resulting in a healthier salon environment
PURE CERTIFIED ORGANIC ESSENCES
The purest organic essences have been carefully selected to be included in Caluras unique formula. These essences have been chosen for their renowned benefits to the hair and scalp/ They are USDA certified ensuring that they are free of contaminants (pesticides, herbicides, solvents). Additionally, organic agriculture farming methods were used to grow and extract these essences, thus respecting the environment and promoting fair relationships and a good quality of lie for all involved.
Avocado oil
Rich in beneficial nutrients which hydrate and nourish the hair shaft.
Evening Primrose oil
Rich in Fatty acids that nourish the scalp.
Shea Butter
Hydrates hair for radiant shine.
Pomegranate seed oil
Rich in antioxidants that protect hair against free radicals.
KERATIN
Hair is constantly exposed to the aggressive elements of the environment: pollution, exposure to sunlight, chemical treatments and mechanical manipulation. These are the main causes of dull and dry hair making it more vulnerable to further damage.
The keratin included in Calura’s formula is solely derived from a protein found in New Zealand wool. This keratin, of the highest quality, protects hairs’ natural keratin levels while providing it with antioxidants that defend against environmental elements.
The result is healthy, shiny and strong hair!
